From cosmetics and lingerie to sensual candles and a fabulous collection of designer sex toys, Booty Parlor has everything to make women feel sexy, but how to get the mainstream media talking about the line? By generating topical news angles, such as "bedroom make-overs," "the new way to shop for your sex life," and "Valentine's Day gifts" and positioning founders and husband and wife duo Dana and Charlie Myers as relationship and sex experts, coverage ensued in news outlets ranging from The Today Show to the Fox News Channel to In Touch Magazine to Women's Health. Beyond press coverage, other campaign goals included continuing to build a loyal celebrity fan base with names like Brooke Shields, Jennifer Love Hewitt, Carmen Electra, Jessica Alba and Jessica Biel and developing relationships with key retailers such as LA's Kitson boutique and the W Hotels. Now Booty Parlor is one of America's fastest growing sexy lifestyle brands.
"Never before have we worked with a PR team so professional, enthusiastic, reliable, well-connected, energetic, strategic, smart and passionate. The team genuinely cares about the growth of our business, and they are expanding the audience for our brand. Not only does Maggie and the team kick a** and take names with print editorial and broadcast coverage, they pull in and execute big ticket marketing, cross-promotional and event opportunities." -Dana B. Myers, Co-Founder/Owner of Booty Parlor
