Smash hit series Meerkat Manor becomes a pop culture phenomenon.
For season 3 of Animal Planet's popular series, we produced original events, stunts and generated widespread and consistent press coverage from the premiere to the finale. Even the most popular shows can suffer a third season slump, so to counteract that threat, we strategically leaked plot developments to lure new and existing audiences and build suspense. Above and beyond television listings, our publicity efforts, including both GQ and CosmoGirl! Magazine dubbing the show as one of their favorite things of the year, to a special tribute in People Magazine, made Meerkat Manor not "meer"-ly a highly-rated television show, but a pop culture phenomenon for viewers of all ages.
